We believe in
building brand legends
We invest in fast growing brands with sales of
£5-50m. As a mix of investors, brand strategists, digital innovators, talent and culture experts, we have
helped more than 50 brands become industry pioneers across 70 countries, while growing online by over £500m
and opening more than 250 experiential spaces for people to shop and socialise.
We believe a brand legend is iconic.
Even at £100m, it’s resolutely true to its purpose. A leader among its peers, it champions positive change in
the world alongside its loyal community who have helped shape it as it has grown and for whom
it has become a part of how they live their lives. They are proud of what is has achieved, evangelising its
inspiring story and purpose to others.
Its team are its biggest advocates, for whom it defines their own personal values. It has formed an
emotional bond with its tribe, its logo a reassuring shorthand for what it stands for and what they
believe in. Above all else, it has retained its entrepreneurial challenger spirit.
Built around a culture of always wanting to do things better and rooted in an obsession with what
customers think. It will continue to inspire founders for decades to come. Its story has taken on a
life of its own. It has seeped into people’s imaginations. It has become a brand legend. Read more here
As a B Corp, we build
purpose-led & inclusive brands
In 2022 we proudly became a certified B Corp. This reflects the way we have grown
businesses for the last 35 years. We are committed and empower our leaders to put the environment, people,
customers, and community at the forefront of growth.
We are signatories of the Better Business Act as we believe in looking after and
investing in people and planet when growing sustainable, profitable businesses. We are working to reduce our
carbon impact with our partners, Carbon Responsible.
As a B Corp we are committed to building inclusive cultures. We are signatories of the
Investing in Women Code, contributing data to improve investment in female led businesses. 53% of our
portfolio brands have a female founder or leader and we monitor the gender and diversity of our leadership.
Bloom & Wild, Wild Nutrition, Flat Iron and Hickory’s Smokehouse have been listed in the 100 Best
Companies to Work For.
Please read our latest annual Sustainable Investment Report here.
