Mindful Chef

The digitally native mindful meal box that became the UKs favourite by making healthy eating effortless and enjoyable.

Invested £6m in 2018, exited to Nestle in 2020

Healthy eating is hugely important to UK consumers, yet our busy lives make it harder than ever to devote time and effort to cooking balanced and nutritious meals. It’s a problem that Rob Grieg-Gran, Giles Humphries and Myles Hopper understood and set out to solve with Mindful Chef. The trio, childhood friends from school, had one goal: to make healthy eating easy. In doing so, they created the UK’s favourite healthy recipe box brand.

They launched in 2015 and by the time we invested £6m in January 2019 they had experienced rapid growth including a 178% rise in sales and delivering nearly two million meals to UK consumers.

Despite fierce competition from major players in the recipe box market, Mindful Chef stood out for their steadfast commitment to health. All meals are nutritionally balanced, gluten and dairy free and contain no refined carbohydrates or sugars.

The brand is mindful both in name and nature. For every meal purchased, Mindful Chef’s charity, One Feeds 2, donates a meal to a child in poverty. In 2018, Mindful Chef was officially certified as a B Corp, joining a global movement of organisations that balances profit with people and planet to use business as a force for good.

The brand’s focus on health and nutrition has also seen Mindful Chef gain fans in some of Britain’s biggest sporting legends, with Sir Andy Murray, Victoria Pendleton CBE and Will Greenwood MBE among its advocates.

In November 2020 we sold our stake to Nestle. During our short but significant investment period they grew from annualised sales of £10m to an incredible £50m and delivered over 9.5 million meals.