Rollover

The hot dog brand that drove the hot food to go trend and became a legend of British live event and attraction venues.  

Piper led a BIMBO in 2006, Exited to Kerry Foods in 2015

Founded in 1992, Rollover has grown into the UK’s leading supplier of premium hot dogs, synonymous with quality and convenience. Loved nationwide, Rollover became a familiar name through its presence in cinemas, football stadiums, and theme parks. Its focus on the food-to-go sector has established Rollover as a trusted partner for food service and leisure venues, helping retailers grow both sales and profitability with exceptional service and expertise.

In 2006, Piper partnered with Rollover through a BIMBO (buy-in management buyout), taking a majority stake in this fast-growing brand. At the time, Rollover was selling over 20 million hot dogs annually, with research showing that nearly half of the UK’s adult population enjoyed hot dogs regularly.

Our investment allowed Rollover to build on its position as the UK’s leading premium hot dog supplier. Together, we explored new opportunities in the food service sector and beyond, expanding the brand’s reach. We introduced Simon Vine as Executive Chairman at the point of investment, adding leadership expertise to support its next stage of growth.

Throughout our partnership, we worked closely with the Rollover team to elevate its brand identity. A full brand review and refreshed marketing strategy helped turn Rollover into a recognizable consumer brand. Leveraging Piper’s network, we unlocked new opportunities for growth, including entry into the convenience market, which became the fastest-growing channel for the business, expanding to over 1,000 locations by the time of our exit.

In 2015, Piper sold Rollover to Kerry Foods. By then, the brand had established a presence in over 3,000 locations and achieved revenues exceeding £13 million. Our support helped Rollover secure major contracts, including partnerships with Cineworld and Premier League football stadiums like Manchester United. Today, Rollover continues to thrive, proudly serving millions of customers across the UK and standing as the nation’s most recognizable premium hot dog brand.