Adam is a Co-Founder of Innocent Drinks and currently a Director of JamJar VC. Adam first met Piper while building Innocent and stayed in touch as the brand grew. Passionate about nurturing and developing brands, Adam was eager to join our Advisory Panel.
“Piper invests in exactly the sort of businesses that I can relate to – brands that consumers love with huge potential for rapid growth. It’s such an exciting, yet potentially overwhelming stage for an entrepreneur, and I wanted to be able to help where I can.”
Adam has since been involved in the start-up of successful food businesses, both here in the UK and overseas. His experience brings invaluable insights to Piper’s advisory board into food production and brands, working with the major multiples and managing rapid growth. Before launching Innocent, Adam worked at McKinsey and Virgin Cola.